12/18/2023 0 Comments Discovery inc warnermedia![]() ![]() With the impending merger with WarnerMedia, it’s important to consider what the potential Warner Bros Discovery company – which would place Discovery+ and HBO Max under the same umbrella – would bring to the table in terms of demand for original content. ![]() It is also an example of a legacy media company successfully leveraging its assets to transition into the streaming era. This data points to the strength of Discovery Inc’s catalog of cable networks and highly in-demand programming from its networks like the Discovery Channel, HGTV, and TLC. In addition, in Q2 2021, Discovery+ was in fourth place in demand for exclusive licensed content, behind only Hulu, HBO Max, and Netflix. While total demand for all content available on a platform is an important measure, we can break this down further to understand what types of content are driving demand for a platform’s catalog – exclusively licensed, non-exclusively licensed, and platform originals. In Q2 2021, Discovery+ (6.7%) outpaced Disney+ (4.5%) in on platform demand share, a measure of demand for all types of content available on a platform. In light of this number, Parrot Analytics has found Discovery+ to be in a very strong position in the US streaming market when it comes to demand for both on platform and exclusive licensed content, a key driver of subscribers to sign up for a service.įurthermore, the planned Warner Bros Discovery merged company is set to be near the top of the industry when it comes to corporate demand share. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |